Media Room

News

This economic climate is changing us – and it’s in the news, of course. More people want to live more simply.

For some, that means finding undisturbed beauty in the natural world.  Or a baseball game where the whole small-town shows up for the boys of summer.  Or spending the Holidays as if they’d stepped onto the set of “It’s a Wonderful Life.”

For others, it means finding fine dining, elegant accommodations, unique attractions and incredible views —without paying a high price.

Whether it’s the news we’re telling or the news being told about us – in Lake Lure & the Blue Ridge Foothills – time and again, our stories reflect a place where people live well -- and simply. However they define those two words.